Fidelity Bank named Vinings Business of the YearChristy Perkins
Fidelity Bank earned the 2017 Vinings Business of the Year award for going above and beyond the call of duty in terms of customer service and giving back to the community.
“Fidelity Bank has been extremely active in the Vinings community for at least five years … in multiple community organizations and charity programs, give-back programs and visibility for businesses and organizations,” said Glenn Christian, chair of the Vinings Business Association, which hands out the honor annually.
The Buckhead-based bank’s Vinings branch received the accolade over four other finalists – the Atlanta Braves, Canoe restaurant, Vinings Massage & Wellness and WellStar Vinings – during the association’s weekly lunch meeting Dec. 5 at the Overlook III conference room.
In accepting the award, Todd Ash, the bank’s Vinings branch manager, said Fidelity has been in existence for about 40 years and its Vinings location is its 10th one.
“So we’ve been in Vinings for well over 20, 30 years. I just love it,” he said.
Ash then referenced the meeting’s speaker, consumer advocate Dale Cardwell, and his top three reasons to choose a business or contractor to do work for you.
“We don’t have voicemail, and the reason why we don’t is we answer the phones,” he said. “We want to talk to our customers, what their issue may be or what their suggestion might be or what they’re concern might be. So we love Vinings. We love Atlanta. We are now in Florida. We started in Florida two years ago. We have 20 locations down there. A lot of people in here I’m very personal friends with. I feel like I spend morning, afternoon and dinner with you because we’re out there shaking hands and talking in the community about how we can make it better. So I really appreciate this. I did not expect it at all. I’m so happy for this.”
Ash said he is a member of the Rotary Club of Vinings/Cumberland and an ambassador for the Cobb Chamber of Commerce, and that a lot of Fidelity’s branch managers are involved in their communities through the local Rotary, Kiwanis or Lions clubs. He said the Vinings branch also gives back to charities in the community, including MUST Ministries in Marietta, where the branch’s employees recently helped pack lunches.
“We’re just so honored,” Ash said in an interview after the meeting. “We do so much in the community, not only in Vinings but all over the Atlanta market and also in Florida, that for us to be recognized for a community type of award means everything.”
Before the award was presented, Cardwell spoke about his website, www.trustdale.com. The former journalist is also the host of his own radio and TV shows. Cardwell launched his website in 2009.
“Marketing has moved so far away from truth, honesty and provable information,” he said, “that (it would be great) if someone would simply create a standard, and say, ‘This is the standard, and the people I’m going to recommend to you meet this standard. I invite you to check on my homework, to see if it’s true. And by the way, I am so certain you’re going to have a phenomenal experience with this company, and they’re so certain that they’ve put me in charge if something goes wrong.’
“Friends, there’s no stronger warranty offer than to say a person have no control of is 100 percent in charge of making it right if I fail to deliver and meet the obligation of our written agreement.”
Cardwell said only 2 percent of people who visit a business’ website will contact that business by phone or email, according to a report by HubSpot on www.stateofinbound.com. But 48.7 percent of consumers who visit his website will take action by contacting one of its business partners by phone or email. Cardwell encouraged others to work in a field they are passionate about.
“Find your value proposition. … Own it and you will be a success,” he said.